Sonrisa Rum
Super-premium rum crafted, distilled and aged under the golden Puerto Rican sun.
Why Sonrisa Rum stands out.
- Platino, Oro Especial and Reserva
- Made in Puerto Rico
- $1 per bottle to Puerto Rican small businesses
Brand details from Sonrisa Rum’s official channels and CAYD CAP.
Sonrisa Rum is one of the 28 brands CAYD CAP has worked with, alongside a retail footprint that spans 24 states and 24 chains.
See all brandsHow CAYD CAP grows spirits & liqueurs brands.
The services we lead with for brands like Sonrisa Rum: getting on shelf, staying stocked and selling through.
National & Regional Chain Placements
Get authorized and on shelf at major retail chains. Chain buyers see hundreds of new items a year and approve very few.
How it works Distributor RelationshipsDistributor Relationship Management
Keep your wholesaler focused on your brand. Your brand sits in a distributor’s book next to hundreds of others.
How it works Market ExpansionBeverage Market Expansion
Enter new states and markets with a plan. Every state has its own distributors, chains and rules.
How it works In-Store PromotionsIn-Store Promotions & Retail Activation
Win the shopper at the shelf. Most purchase decisions happen in the aisle.
How it worksThe CAYD CAP track record.
Related brands.
Building the next Sonrisa Rum?
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
