Keep yourdistributorworking for you.
Your brand sits in a distributor’s book next to hundreds of others. CAYD CAP manages that relationship day to day so your brand gets attention, inventory and follow-through.
The work, specifically.
Distributors are essential partners, and their sales teams carry far more brands than any one supplier can keep track of. Emerging brands without a dedicated presence often get lost.
CAYD CAP builds and maintains strong distributor relationships on your behalf. We stay in contact with distributor management and sales teams, align on goals, and make sure chain authorizations, programs and reorders are acted on.
Further reading: How the Three-Tier System Shapes Beverage Brand Growth · Why Distributor Relationships Make or Break Emerging Beverage Brands
Built for brands that are…
- Brands that have signed a distributor and need steady attention from its sales team
- Suppliers entering a new state and selecting a wholesale partner
- Brands whose chain wins depend on the distributor servicing the account
What’s included.
- Partner introductionsConnecting brands with distribution partners suited to their category and stage.
- Ongoing relationship managementRegular contact with distributor leadership and sales teams.
- Goal alignmentShared targets for placements, depletions and programs.
- Inventory and reordersFollowing up so product is in stock where it has been sold in.
- Chain account coordinationMaking sure the distributor executes on chain authorizations.
- Sales team engagementKeeping your brand front of mind with the reps who sell it.
How it works.
- Map the networkWe review your current partners and coverage.
- Align on goalsWe agree targets and priorities with each distributor.
- Manage the cadenceWe keep a regular rhythm of meetings and follow-up.
- Report and adjustWe track results and shift focus where it is needed.
What it gets you.
Mindshare
Your brand stays a priority in a crowded portfolio.
Fewer gaps
Inventory, pricing and execution issues are caught early.
Leverage
Distributor support behind every chain placement.
In their words.
Works well with.
Talk to us about distributor relationships.
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
