Behind the cap.
A beverage brokerage and brand growth firm helping emerging wine, spirits and consumer brands expand distribution, win retail placements and scale into new markets.
Founded in 2019 to grow emerging brands.
CAYD CAP was founded in 2019 by Joey Pedone, a third-generation spirits industry professional, as a brokerage dedicated to growing emerging brands through national chain distribution and sales strategy.
The firm works with brands to navigate wholesale distribution, national and regional retail chains, distributor relationships and competitive consumer markets. We act as a strategic growth partner, connecting brands with retail opportunities, distribution networks and the industry relationships needed for sustainable expansion.
Whether a brand is entering the market or scaling nationwide, CAYD CAP brings the expertise and relationships to move product and build momentum.
What we’ve built so far.
Every figure below comes from CAYD CAP’s portfolio.
Working across the three-tier system.
In the U.S., beverage alcohol moves from supplier to distributor to retailer. CAYD CAP works across all three on the brand’s behalf.
How we think about growth.
- Relationships firstPlacements depend on trust with buyers and distributors. We build and protect those relationships.
- Retail is the scoreboardWe measure success in points of distribution and product moving off the shelf.
- Execution over theoryPrograms, promotions and follow-through matter as much as the pitch.
- Built for emerging brandsWe work with brands entering the market as well as those scaling nationwide.
- BackgroundThird-generation spirits professionalJoey Pedone grows up in a family business in the spirits industry.
- U.S. launchTOSCHI CordialsLaunches Fragoli, Nocello and Toschi Lemoncello in the United States.
- InternationalCanada, Puerto Rico, USVI, cruise linesExpands the TOSCHI line beyond the U.S. mainland.
- CAYD CAP foundedA brokerage dedicated to growing emerging brands through chain distribution and sales strategy.
- Today24 states · 24 chains · 2,500+ new PODsA portfolio of emerging wine, spirits and beverage brands.
What partners say.
Let’s grow your brand.
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
