Our approach
Relationships. Execution. Results.
CAYD CAP grows emerging beverage brands by coordinating every tier between the brand and the shopper, then following through until product sells.
Philosophy
How we think about growth.
Four principles guide every brand we take on.
Relationships first
Placements depend on trust with buyers and distributors. We build and protect those relationships for every brand we represent.Retail is the scoreboard
We measure success in points of distribution and product moving off the shelf, not in meetings held.Execution over theory
Programs, promotions and follow-through matter as much as the pitch.Built for emerging brands
We work with brands entering the market as well as those scaling nationwide.
The three-tier system
One partner across every tier.
In the U.S., beverage alcohol moves from supplier to distributor to retailer. CAYD CAP works across all three on the brand’s behalf. Read our guide to the three-tier system.
Tier 1BrandStrategic marketing · market expansion
Tier 2DistributorRelationship management · program management
Tier 3RetailerChain placements · retail sales · in-store promotions
CAYD CAPOne partner coordinating every tier
How an engagement runs
From first call to full shelves.
- ListenWe learn the brand, its current distribution and its goals.
- PlanWe set target chains, markets and distributor priorities.
- ExecuteWe pitch buyers, manage distributors and run in-store programs.
- GrowWe track results and push for more doors, SKUs and markets.
The results so far.
Read the Chinola case study24States in the portfolio
24Retail chains
2,500+New points of distribution
2019Founded
Work with us
Let’s grow your brand.
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
