Case study · Chinola
From one SKU to national retail.
How CAYD CAP helped Chinola grow from a single-SKU concept into a national retail success.
The starting point
Chinola came to CAYD CAP as a concept with a single SKU, facing the challenges every emerging spirits brand meets in the off-premise market: chain buyers, distributors and store-level execution.
What CAYD CAP did
- Chain placementsTook the brand to retail buyers and worked authorizations through to shelf.
- In-store executionTastings and on-the-ground support to build trial.
- Inventory managementKept product moving and in stock alongside distributor partners.
The result
In the words of co-founder Andrew Merinoff, CAYD CAP “transformed Chinola from a concept with 1 SKU into a national retail success.”
Client perspective
In Andrew’s words.
Work with us
Have a single SKU and big plans?
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
