Get on theshelf whereshoppers buy.
Chain buyers see hundreds of new items a year and approve very few. CAYD CAP takes your brand into those conversations and works the placement from first pitch to product on shelf.
The work, specifically.
Securing chain placements is the core of what CAYD CAP does. Our portfolio spans 24 retail chains, from national accounts such as Total Wine & More, Costco and Walmart to regional leaders such as Publix, Wegmans and Binny’s.
We prepare the brand for the buyer, present it, and then coordinate everything an authorization depends on: the distributor who services the account, pricing that works for every tier, and the follow-through that makes sure product actually reaches the stores on the list.
Further reading: What Retail Chain Buyers Look For Before Authorizing a New Beverage Brand
Built for brands that are…
- Brands with distribution in at least one market that are ready to pitch chain buyers
- Brands already in a chain that want more doors, more SKUs or a better shelf position
- Single-SKU brands building the case for a national retail program
What’s included.
- Buyer presentationsA pitch built around what the category buyer needs: velocity story, margin, support plan.
- Chain-ready pricingPricing and margin structure that holds up from supplier through distributor to shelf.
- Authorization follow-throughCoordinating with the servicing distributor so an approval turns into orders.
- Store-level executionStore lists, set dates and on-shelf checks once the item is authorized.
- Door and SKU expansionGrowing from an initial set to more stores and additional items.
- National and regional mixBalancing national accounts with regional chains that move faster.
How it works.
- Readiness reviewWe assess pricing, packaging, distribution and supply against chain requirements.
- Buyer strategyWe pick target chains and the right timing for each one.
- PresentationWe take the brand to the buyer and handle the follow-up.
- Launch and expandWe work the authorization through to shelf, then push for more doors.
What it gets you.
More doors
New chain authorizations add points of distribution in volume.
Credibility
A chain listing strengthens every distributor and buyer conversation that follows.
Momentum
Placements planned in sequence, so one win sets up the next.
In their words.
Works well with.
Distributor Relationship Management
Keep your wholesaler focused on your brand.
Learn more Market ExpansionBeverage Market Expansion
Enter new states and markets with a plan.
Learn more Retail Sales StrategyRetail Sales Strategy & Execution
Turn placements into steady sales.
Learn moreTalk to us about chain placements.
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.