Everything between your brand and the shelf.

Chain buyers see hundreds of new items a year and approve very few. CAYD CAP takes your brand into those conversations and works the placement from first pitch to product on shelf.

Built for

• Brands with distribution in at least one market that are ready to pitch chain buyers
• Brands already in a chain that want more doors, more SKUs or a better shelf position
• Single-SKU brands building the case for a national retail program

Process

1. Readiness review We assess pricing, packaging, distribution and supply against chain requirements.
2. Buyer strategy We pick target chains and the right timing for each one.
3. Presentation We take the brand to the buyer and handle the follow-up.
4. Launch and expand We work the authorization through to shelf, then push for more doors.

Your brand sits in a distributor’s book next to hundreds of others. CAYD CAP manages that relationship day to day so your brand gets attention, inventory and follow-through.

Built for

• Brands that have signed a distributor and need steady attention from its sales team
• Suppliers entering a new state and selecting a wholesale partner
• Brands whose chain wins depend on the distributor servicing the account

Process

1. Map the network We review your current partners and coverage.
2. Align on goals We agree targets and priorities with each distributor.
3. Manage the cadence We keep a regular rhythm of meetings and follow-up.
4. Report and adjust We track results and shift focus where it is needed.

Every state has its own distributors, chains and rules. CAYD CAP helps brands choose where to go next and line up the partners needed to succeed there.

Built for

• Brands proven in a home market and ready for their next states
• Brands that expanded quickly and need to strengthen weak markets
• Suppliers weighing national chain programs against state-by-state growth

Process

1. Assess We review current markets, data and capacity.
2. Prioritize We recommend which markets to enter next and why.
3. Line up partners We secure distributor and chain targets for each market.
4. Launch and scale We support the launch, then deepen distribution.

A placement is the start, not the finish. CAYD CAP builds the retail sales plan that keeps product moving and keeps the brand on the shelf.

Built for

• Brands newly authorized in a chain that need to prove sell-through
• Brands with broad distribution and flat sales
• Teams that need retail sales expertise without building a full sales department

Process

1. Baseline We review current accounts, pricing and movement.
2. Plan We set account-level goals and actions.
3. Execute We work the plan with retail and distributor partners.
4. Review We measure, adjust and plan the next stage.

Distributor programs only pay off when they are understood, executed and tracked. CAYD CAP manages them from plan to result.

Built for

• Brands running programs with one or more distributors
• Suppliers launching in a chain who need distributor execution behind it
• Brands that want clearer results from their program spending

Process

1. Set the goal We define what the program needs to achieve.
2. Build it We structure the program with the distributor.
3. Launch it We brief sales teams and support execution.
4. Measure it We report results and refine the next program.

Most purchase decisions happen in the aisle. CAYD CAP plans and runs in-store programs that get your brand noticed, tasted and bought.

Built for

• Brands launching in new chains or stores
• Brands that need trial to build repeat purchase
• Brands supporting a seasonal or retailer promotion

Process

1. Plan We pick accounts, timing and the right type of activation.
2. Coordinate We align retailer, distributor and brand teams.
3. Activate We execute in store.
4. Recap We report results and recommend next steps.

Retail buyers and shoppers both respond to a clear brand. CAYD CAP develops marketing programs that strengthen positioning and support sales where it counts.

Built for

• Emerging brands sharpening their story before chain presentations
• Brands entering competitive categories at retail
• Brands that need promotional campaigns tied to placements

Process

1. Discover We learn the brand, category and competition.
2. Position We define the message and audience.
3. Activate We launch campaigns tied to retail priorities.
4. Refine We measure response and adjust.