In-Store Promotions & Retail Activation

Win theshopper atthe shelf.

Most purchase decisions happen in the aisle. CAYD CAP plans and runs in-store programs that get your brand noticed, tasted and bought.

Discuss this service

What we do

The work, specifically.

New brands need trial. CAYD CAP develops retail activation programs that increase visibility, trial and consumer engagement where the purchase actually happens.

We plan promotions around each retailer’s calendar and rules, coordinate with distributor and store teams, and connect each activation to the brand’s sales goals.

Who it’s for

Built for brands that are…

Brands launching in new chains or stores
Brands that need trial to build repeat purchase
Brands supporting a seasonal or retailer promotion

Capabilities

What’s included.

Tastings and demosIn-store sampling where retailer and state rules allow.
Displays and featuresSecondary placement and featured positions that add visibility.
Point-of-sale materialsShelf and display materials that tell the brand’s story.
Staff educationHelping store teams know and recommend the brand.
Promotion calendarsActivations timed to each retailer’s schedule.
Results trackingConnecting each activation to sales.

Process

How it works.

PlanWe pick accounts, timing and the right type of activation.
CoordinateWe align retailer, distributor and brand teams.
ActivateWe execute in store.
RecapWe report results and recommend next steps.

Benefits

What it gets you.

Visibility

Your brand stands out in a crowded aisle.

Trial

Shoppers taste it and take it home.

Sell-through

Activation that supports long-term movement.

Client perspective

In their words.

Joey Pedone and her team at Cayd Cap transformed Chinola from a concept with 1 SKU into a national retail success. Her expertise goes beyond tastings and inventory management—she’s the reliable partner you need for navigating the challenging off-premise landscape. I couldn’t recommend her more highly.

Andrew Merinoff · Chinola

Related services