Brown-Forman
Spirits company founded in 1870, producing premium and super-premium whiskey, tequila, rum, gin and liqueurs.
Why Brown-Forman stands out.
- Founded in 1870
- Whiskey, tequila, rum, gin and liqueurs
- Ambition: “Nothing Better in the Market”
Brand details from Brown-Forman’s official channels and CAYD CAP.
Brown-Forman is one of the 28 brands CAYD CAP has worked with, alongside a retail footprint that spans 24 states and 24 chains.
See all brandsHow CAYD CAP grows spirits & liqueurs brands.
The services we lead with for brands like Brown-Forman: getting on shelf, staying stocked and selling through.
National & Regional Chain Placements
Get authorized and on shelf at major retail chains. Chain buyers see hundreds of new items a year and approve very few.
How it works Distributor RelationshipsDistributor Relationship Management
Keep your wholesaler focused on your brand. Your brand sits in a distributor’s book next to hundreds of others.
How it works Market ExpansionBeverage Market Expansion
Enter new states and markets with a plan. Every state has its own distributors, chains and rules.
How it works In-Store PromotionsIn-Store Promotions & Retail Activation
Win the shopper at the shelf. Most purchase decisions happen in the aisle.
How it worksThe CAYD CAP track record.
Related brands.
Building the next Brown-Forman?
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
