We invest in brands we believe in.
CAYD CAP backs select consumer beverage brands as a strategic investor, bringing the retail relationships, distribution know-how and hustle that help them win on shelf.
Capital plus a seat at the shelf.
Our investments come from the same place as our brokerage work: years spent helping emerging brands grow distribution and retail sales.
Strategic, not passive
We invest where our chain, distributor and marketing experience can make a measurable difference.Category conviction
We back brands in categories we know: beverages built for how people actually live and work.Founder-first
We look for teams with the hustle to build, and we show up for them like partners.Built to sell through
Great products only win when they move off the shelf. That is our specialty.
THRONE Sport Coffee.
“Fuel your performance, whatever your game.” Premium charged coffee for athletes and anyone with a big day ahead.
THRONE makes ready-to-drink lattes and cold brews with its COFFEE PLUS+ formula: premium Arabica coffee with natural caffeine, B vitamins and electrolytes.
Joey Pedone is an investing partner in THRONE, and CAYD CAP supports the brand with the same retail and distribution expertise it brings to every brand it represents. THRONE is sold at retailers including CVS, Kroger and Whole Foods.
Built for performance.
Product details as published by THRONE Sport Coffee.
COFFEE PLUS+ formula
Premium Arabica coffee, built for performance, energy, focus and productivity.Lattes with protein
10g of protein per can in Mocha Java, French Vanilla, Salted Caramel and Coffee.Low-sugar cold brew
Low calorie, low sugar and dairy-free: Mocha Cocoa, Vanilla Bean, Sea Salt Caramel, Mint Mocha and Black.B vitamins + electrolytes
Added to support energy and hydration through long days.NSF Certified for Sport
Every can carries NSF Certified for Sport certification.Athlete-backed
Patrick Mahomes is THRONE’s lead investor, alongside partners including Breanna Stewart and Alex Bregman.
Mocha Java, French Vanilla, Salted Caramel, Coffee
Creamy, protein-packed lattes with 150mg of natural caffeine.
Shop lattesMocha Cocoa, Vanilla Bean, Sea Salt Caramel, Mint Mocha, Black
Low calorie, low sugar and dairy-free cold brew.
Shop cold brewOn shelves near you.
Find THRONE at national retailers, or order online and use code SIPPIN10.
Store locator- CVS
- Kroger
- Whole Foods
- Casey’s
- Hy-Vee
- QuikTrip
- Jacksons
- United Express
From Sippin’ to Sellin’. Fuel the hustle.
At CAYD CAP, we know building brands takes hustle, long days and a whole lot of caffeine. That’s why we’re giving a little love to THRONE Sport Coffee, a brand we invest in. Whether you’re chasing goals, closing deals or conquering your day, every hustle needs its fuel.
Keep Sippin’. Keep Sellin’. Keep Hustlin’.
Building a brand worth backing?
If you are building a beverage brand and want a partner who knows retail, tell us about it. We review every inquiry.
This page describes CAYD CAP’s strategic brand investments for information only. It is not an offer to sell or a solicitation to buy any security. THRONE product details and partner information are from sportcoffee.com. Discount code terms are set by THRONE Sport Coffee and may change.