Turn shelfspace intosales.
A placement is the start, not the finish. CAYD CAP builds the retail sales plan that keeps product moving and keeps the brand on the shelf.
The work, specifically.
Chains review performance, and slow items lose their spot. CAYD CAP drives product placement, sales execution and long-term retail growth so a new listing becomes a lasting one.
We plan around how each account buys and how shoppers find the product, and we keep the brand, the distributor and the retailer working from the same plan.
Further reading: What Retail Chain Buyers Look For Before Authorizing a New Beverage Brand
Built for brands that are…
- Brands newly authorized in a chain that need to prove sell-through
- Brands with broad distribution and flat sales
- Teams that need retail sales expertise without building a full sales department
What’s included.
- Account plansA sales plan for each key retail account.
- Pricing and placementShelf price, position and pack decisions that support sales.
- Sell-through focusWatching movement and acting where product is slow.
- Reorder disciplineKeeping shelves stocked so sales are not lost to outages.
- Distributor alignmentMaking sure the sales team is executing the same plan.
- Growth planningBuilding toward added SKUs, doors and features over time.
How it works.
- BaselineWe review current accounts, pricing and movement.
- PlanWe set account-level goals and actions.
- ExecuteWe work the plan with retail and distributor partners.
- ReviewWe measure, adjust and plan the next stage.
What it gets you.
Velocity
Product that moves earns its place on the shelf.
Retention
Listings that survive chain reviews.
Growth
A track record that supports the next placement.
In their words.
Works well with.
Distributor Program Management
Run sales programs that actually execute.
Learn more In-Store PromotionsIn-Store Promotions & Retail Activation
Win the shopper at the shelf.
Learn more Strategic MarketingStrategic Marketing & Brand Development
Position the brand to sell through.
Learn moreTalk to us about retail sales strategy.
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
