Grow intonew marketson purpose.
Every state has its own distributors, chains and rules. CAYD CAP helps brands choose where to go next and line up the partners needed to succeed there.
The work, specifically.
Expansion is where many emerging brands overextend: too many markets, too little support in each. CAYD CAP develops strategies for entering new geographic markets and scaling the distribution you already have.
Our portfolio spans 24 states. Joey Pedone’s own background includes launching TOSCHI Cordials in the U.S. and expanding the line into Canada, Puerto Rico, the U.S. Virgin Islands and cruise lines.
Further reading: How the Three-Tier System Shapes Beverage Brand Growth
Built for brands that are…
- Brands proven in a home market and ready for their next states
- Brands that expanded quickly and need to strengthen weak markets
- Suppliers weighing national chain programs against state-by-state growth
What’s included.
- Market prioritizationChoosing the next markets by distributor fit, chain presence and category demand.
- Entry sequencingOrdering markets so each launch gets the support it needs.
- Distributor and chain targetsLining up wholesale partners and retail accounts before launch.
- Launch planningPricing, programs and promotions set for the new market.
- Scaling existing marketsDeepening distribution where the brand is already sold.
- Performance reviewTracking each market so investment follows results.
How it works.
- AssessWe review current markets, data and capacity.
- PrioritizeWe recommend which markets to enter next and why.
- Line up partnersWe secure distributor and chain targets for each market.
- Launch and scaleWe support the launch, then deepen distribution.
What it gets you.
Focus
Resources go to markets the brand can win.
Readiness
Partners and accounts are lined up before product ships.
Scale
Growth that holds, rather than markets that stall.
Works well with.
Talk to us about market expansion.
Tell us where your brand is today and where you want it on shelf. We’ll follow up to talk through distribution, chain placements and next markets.
