Helping Emerging Brands Scale Distribution and Retail Growth

Cayd Cap provides strategic solutions for emerging consumer brands looking to expand into new markets, grow retail distribution, and build long-term brand success.

Behind The Cap

Cayd Cap provides solutions for emerging brands looking to grow their business in new or existing markets.

Our team specializes in expanding brand distribution through national and regional chain placements, building strong distributor relationships, managing distributor programs, and executing effective in-store promotional strategies.

We also work with brands to develop and implement strategic marketing programs that strengthen brand positioning and accelerate growth in competitive retail environments.

Whether a brand is entering the market or scaling nationwide, Cayd Cap provides the expertise and relationships necessary to move products and build momentum.

  • I love sending brands to Joey because I know they ’ll be in the hands of someone who truly delivers. She’s a trusted partner who understands how to drive real results in chain retail. Every brand I’ ve referred has come back stronger — and that’s why she’s my go-to.

    JENNA OPPE , BREAKTHRU BEVERAGE

  • Joey Pedone and her team at Cayd Cap transformed Chinola from a concept with 1 SKU into a national retail success. Her expertise goes beyond tastings and inventory management—she’s the reliable partner you need for navigating the challenging off-premise landscape. I couldn’t recommend her more highly.

    ANDREW MERINOFF , CHINOLA

Real conversations with founders, operators, and brand builders scaling the next generation of consumer brands. The Cayd Cap Podcast dives into the stories behind emerging brands, retail growth, and entrepreneurship. Each episode features founders, industry leaders, and innovators sharing real insights on building brands, expanding distribution, and navigating the world of consumer products.

Partnering with Leading Chains

Brands We’ve Worked With

Helping emerging brands grow distribution, build retail relationships, and accelerate market expansion.

Watch Us on YouTube

Follow along on YouTube to watch full podcast episodes, founder interviews, and conversations with entrepreneurs and industry leaders building the next generation of consumer brands. From brand growth strategies to real founder stories, our channel shares insights for anyone looking to scale a business.

JOEY PEDONE, PRESIDENT, CAYD CAP

Joey Pedone, a third-generation spirits industry professional,

launched TOSCHI Cordials (Fragoli, Nocello, Toschi Lemoncello) in

the U.S., later expanding into Canada, Puerto Rico, the USVI, and

cruise lines. In 2019, she founded Cayd Cap, a brokerage dedicated

to growing emerging brands through national chain distribution

and sales strategies. Cayd Cap specializes in securing chain

placements, managing distributor relationships, and executing

in-store programs and marketing strategies. With a portfolio

spanning 24 states and 24 chains, Cayd Cap has achieved over

2,500 new points of distribution, driven by Joey's passion for the

spirits industry and commitment to brand growth.

Work With Us

Ready to grow your brand? Cayd Cap helps emerging brands expand distribution, build retail relationships, and accelerate market growth.